The persuasive arguments interpretation is to "Informational social influence" as the social comparison interpretation is to "normative social influence".
Informational social influence refers to a mental and social phenomenon where individuals expect the activities of others trying to reflect adjust conduct in a given situation.The normative social influence includes adjusting keeping in mind the end goal to be acknowledged or loved by a gathering, not really in light of the fact that one really trusts the things one is doing or saying.