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Why do many entrepreneurs underprice their goods and services, especially when they first get into business?

Why do many entrepreneurs underprice their goods and services, especially when they first get into business?
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Why do many entrepreneurs underprice their goods and services, especially when they first get into business?

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User Matheus Farias
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They are trying to build a customer base. After they get a good number of customers, they can slowly raise prices.
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User Vishal Chhodwani
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