Question

_____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

a. ingredient branding
b. cooperative branding
c. complementary branding
d. family branding

Answer 1

The answer is cooperative branding

Step-by-step explanation:

Cooperative brand entails a scenario where two brands fairly receiving equal treatment share a promotion. In sharing such a promotion, the brands benefit from each other’s marketing strength thereby improving public awareness of both brands. When two brands shares a promotion, they end up saving on costs while at the same time ensuring that they receive an increased exposure.