Question

In its ads, listerine claims effectiveness but admits to less than perfect taste. this is an example of a(n): one-sided message. two-sided message. confrontational appeal. conclusive message. slice-of-life commercial.

Answer 1

The correct answer is two-sided message. A two-sided message is defined as a persuasive communication by which it presents two view points and in addition, it presents arguments by means of countering the opposing view. This is also known as a two sided appeal.