The men are insubordinate a few times. Their insubordination reflects unfavorably on Odysseus because not only can he not fully control his men, but also they do not fully trust him.
For example, the men believe Odysseus is hiding treasure and riches and open the bag of wind while Odysseus is sleeping -- which of course causes a huge problem. This proves that not only did they not obey his commands, they did not fully trust him.