Question

A doggy daycare business often uses well-designed brochures to communicate with its potential customers, describes its services in great details, and posts customer testimonials and pictures of happy and healthy doggies. these are good ways for the service provider to address the ________________ characteristic of services.

Answer 1

These are good ways for the service provider to address the intangibility characteristic of services.
When something is intangible, it means it can not be touched. When a customer receives a dog that was well groomed, and happy with the service that can not be passed directly on to another client. The testimonials help a potential customer see what they could get out of the service for their animal, though it can't be "touched".