Question

Ten consumers were invited to participate in a discussion on motels, hotels, and resorts. a discussion leader first asked them what differentiated motels, hotels, and resort accommodations. then she asked them to identify all the amenities they expect to find in overnight accommodations where they may stay. these consumers and their group leader participated in a ________________ .

Answer 1

These consumers and their group leader participated in a "focus group".

A focus group refers to a group of deliberately chosen individuals who take an interest in an arranged discourse that is planned to evoke purchaser perceptions about a specific point or territory of enthusiasm for a domain that is non-threatening and open.