Which of the following statements is true of ethical appeals? (Two Answers)
A) Appeals play on a person's morals, values, or sense of right and wrong, as means to gain his or her support
B) Appeals play on a person's feelings instead of facts and evidence to persuade or win support
C) Appeal intentionally uses words or phrases that to bring about an emotional response in an audience
D) Appeals of persuasion that are based on an author's credibility