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When people outside the target market for the product see a firm's advertisement, it is referred to as __________?

When people outside the target market for the product see a firm's advertisement, it is referred to as __________?
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When people outside the target market for the product see a firm's advertisement, it is referred to as __________?

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User Ajsp
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1 Answer

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It is referred to as wasted coverage. Hope this helps you!
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User Conmadoi
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