Question

What was wrong with the 1936 literary digest poll conducted during the presidential campaign?

a. the poll was biased in sampling
b. the question wording was biased
c. the poll was conducted too early in the campaign
d. it did not poll enough people?

Answer 1

The poll was biased in sampling. They only sampled people who owned automobiles and those listed in the phone books. They thus did not capture the views of several common people which made the results victim of sampling error.