A) Ethos: The beliefs and aspirations of a culture, era, community, in it's beliefs and what they look forward too. B) Logos: Logos means reasoning, and it is used to express one's own opinion on a matterC) pathos: Pathos means sadness, and it helps evoke pityD) syllogism: A Logic supported by two other premises, the predicate of the conclusion, and the subject of the conclusion