Question

Review the example.

90 percent of all households surveyed preferred Glisten toothpaste.
How do you know that this is an example of bandwagon appeal?



a) It appeals to the audience's innate desire to follow the crowd or fit in.


b) It uses a survey that was obviously never conducted.


c) It uses strong language to arouse emotions.


d) It's impossible for that many people to agree on something.

Answer 1

B: it uses a survey that was obviously never conducted

Answer 2

A.
This statement operates under the assumption that whoever is reading it respects and follows the trends set by the majority of people. While this percentage could mean that just a few households (depending on how many were surveyed) actually said that they prefer Glisten toothpaste, the reader is supposed to see 90 percent, and feel that if 90 percent of people are using and liking Glisten, they should try it too.