Question

Airlines have developed frequent-flyer programs to encourage passengers to use the same airlines repeatedly. these programs and other similar ones use ________ segmentation to target their markets.

Answer 1

The answer is "behavioral segmentation".

Air miles, which is also called as frequent flyer miles or travel points, are a piece of a faithfulness program offered via carriers or credit cards. Normally, you can use a set measure of miles in view of how far you fly or the amount you spend on your Mastercard. You would then be able to utilize these miles to purchase tickets.