Question

After mary's gifts and cards surveyed its customers, it discovered that its customers preferred the company's competition more than 70 percent of the time. the most frequently cited reason was customer service. during which stage of lewin's change model should mary provide her employees with this information about the problems with customer service?

Answer 1

The stage of Lewin's theory that relates to this case would be stage one (Unfreezing).  This stage is the process where people find methods to let go of their old pattern of behavior.  Therefore, the company would re-evaluate their customer service and try to decrease the issues that are affecting their customer choice.