Question

Identify a product for which packaging adds value and describe how that value is added for the consumer

Answer 1

There are a lot of products in which packaging can add value to the customer and contribute largely to the buying process. A common example used for this is the "Share a Coke with..." campaign. When you find a Coke with your name on it, or someone you know, it adds value to the buying process and can be the sole reason for the purchase.