Question

People rely on the ________ heuristic when they judge the frequency or probability of some event by the readiness with which similar events come to mind.

a. accessibility
b. representativeness
c. availability
d. encoding

Answer 1

The right answer is C. Availability. The heuristic of availability indicates that we tend to consider more important or certain information that we remember more easily. It happens when we are evaluating an information and we do not know the answer, we choose that option that is easier to remember.

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