Question

Carmex's first efforts in marketing research had the research objective of figuring out who it was as a company and what the carmex name means. in the first stage of the marketing research approach, ________, the research objective is set.

Answer 1

In the first stage of the marketing research approach, "defining the problem", the research objective is set.


The Marketing research process refers to an arrangement of five stages which characterizes the errands to be expert in directing an advertising research study. These incorporate issue definition, building up a way to deal with issue, look into plan detailing, field work, information planning and investigation, and generating report and introduction.