If an item has been discounted 30%, then it is currently worth 70% of the original price. This tells us that $49 is 70% of the original price. Therefore, you need to divide $49 by 70% to get your answer (you have to work backwards; remember that you would have multiplied the original number by 0.7 to get 49):
49÷(70/100)= $70
Therefore, the price of the original product was $70