The sacred and the profane are two quite different types of issues. Something which is sacred is like the land and water are to the First Nations in Canada and the US. It means that in this case the land and water and their preservation in as natural a state as possible is something which is held in very high esteem and which must be honored. The profane on the other hand is something which is not devoted to holy or religious purposes. An example might be building an oil pipeline across sensitive land simply for the purpose of making money for the big corporations and without due regard for the First Nations ulitmate owners of the land.