Question

Marketers gather qualitative data either informally, by interviewing people in a store or at a product show or conference, or formally by asking them to complete telephone or paper surveys. True False

Answer 1

Its true

Step-by-step explanation:

I picked false and got it wrong, proof in picture

Answer 2

the answer is false and
• the process of defining a marketing problem and opportunity systematically collecting and analyzing information, and recommending action.

• (you define the problem. Collect information and recommend action)