During the early 1900s, American society was growing rapidly thanks to industrialization. This increase in technology caused several different changes, including a huge growth in the urban population. From this population boom there were some negative effects, like the increasing amount of poor urban families. To help these individuals, reformers started the Social Gospel movement. This was focused on helping those in need by providing services like child care and educational classes. Along with this organizations were developed in order to meet the basic needs of these individuals (needs like food, shelter, and water). These needs were met by organizations like the YMCA and the Salvation Army.