Question

A cosmetics company has manufactured a new range of skin care products. the top management wants to create a common tagline for the entire range of products and therefore decides to get the managers of the company involved in the decision-making process. it conducts a number of sessions in which the managers are asked to work together and think of innovative taglines for the products and share their ideas with the rest of the group. group members are specifically asked to be open to all ideas, however offbeat they may be. the members of the group are then asked to pick a tagline after debating the pros and cons of the most popular ideas. this scenario illustrates __________.

Answer 1

The scenario in which the managers work together and think of innovative taglines for the products and share their ideas with the rest of the group and then the members of the group are then asked to pick a tagline after debating the pros and cons of the most popular ideas illustrates nominal group technique (NGT). this technique gathers information by asking individuals to respond to questions and then asking participants to prioritize the ideas.