Question

If bank of america followed female baby boomers at home and while they shopped to observe things the shoppers might not have been able to​ articulate, they were using​ ________ research.

Answer 1

In the mentioned scenario the bank of America is doing research in ethnographic style. This research involves many methods and researchers. The researchers become part of the research subject which here is the bankers observing the shoppers and record the observations. This gives the bankers a closer outlook towards the situation.