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Which hierarchy of effects supports the assumption that consumers act on the basis of their emotions and feelings when making purchase​ decisions?

Which hierarchy of effects supports the assumption that consumers act on the basis of their emotions and feelings when making purchase​ decisions?
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Which hierarchy of effects supports the assumption that consumers act on the basis of their emotions and feelings when making purchase​ decisions?

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User JRG
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Experiential Hierarchy of Effects

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User Rupeshit
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