The Orlando Eye is operated by Merlin Entertainments,[7] which also runs the world-famous London Eye. It's described as an observation wheel, because "[t]his is a stabilized-driven (capsule) that gives you a really smooth experience on the way around, so it doesn't feel like when you're at 400-feet, that you're swinging around in mid-air."[8] According to its official website, the Orlando Eye is the first wheel ever to use such a system in combination with a suspended 'ski liftcapsule design'