Question

What is the overall purpose of​ differentiation?

a. to allow a firm to offer the lowest prices
b. to select the segment or segments to enter
c. to market high quality products
d. to divide the market into smaller groups of buyers
e. to create superior customer value?

Answer 1

The overall purpose of differentiation is letter e, to create superior customer value. It is because differentiation is being defined as a way of making products to be more appealing or attractive in means of using unique qualities that may be of the customer's taste in a way of creating customer value.