asked 107k views
10 votes
In hearing a persuasive message, some people will evaluate it in terms of factors that have nothing to do with the content of the message. When this happens, psychologists speak of _______ route processing.

asked
User Mico
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7.8k points

1 Answer

5 votes
Inherit route processing
answered
User Jayson Boubin
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7.5k points
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