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Brand _____, like that enjoyed by Coca-Cola or Adidas, results from favorable consumer experience with a product and the consumer decision to buy the brand name over the generic…

Brand _____, like that enjoyed by Coca-Cola or Adidas, results from favorable consumer experience with a product and the consumer decision to buy the brand name over the generic…
asked 143k views
13 votes
Brand _____, like that enjoyed by Coca-Cola or Adidas, results from favorable consumer experience with a product and the consumer decision to buy the brand name over the generic.

asked
User RdlP
by
7.8k points

1 Answer

8 votes

Answer: equity

Step-by-step explanation:

answered
User Emanuele Righetto
by
8.3k points
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