Baby Boomers are an excellent target market for Geek Squad since these consumers, born between 1946 and 1964, did not grow up with the new technology contained in today's consumer electronics. Geek squad is a electronic corporation owned by Best Buy. Geek squad helps customers with electronics and other technology by repairing them, performing diagnostics and giving customers advice on the devices. Since Baby Boomers have limited experience with most devices like cellphones, and computers, they would would be the perfect demographic for Geek Squad.