Question

When Apple releases a new iPhone model, customers often line up for hours just to be one of the first to own the phone, since the initial shipments often sell out quickly. What pricing strategy does Apple likely use for its iPhones?

penetration pricing










skimming pricing










loss leader pricing










life cycle pricing

Answer 1

I don't know this for a fact, but I believe that Apple could not be where it is financially without a big fat shot of skimming pricing in this situation.

Shear the sheep !
Fleece the goats !
Take no prisoners !
Don't look back !
They asked for it !
Whatever the traffic will bear !