Question

As highlighted in the text, "careful cooks," "down-home stokers," and "functional feeders" are all segments identified by pillsbury based on ____ segmentation.

Answer 1

The correct answer in the space provided is lifestyle segmentation. It is because the highlighted text that is provided above falls under the category of lifestyle in which is why it will likely be based on the lifestyle segmentation. Lifestyle segmentation is likely based on the customer's behavior, attitude, perception and as well as their interest.