Question

Which of the following is an instance of stereotyping in advertising?

A.The depiction of women as multitasking professionals

B.The depiction of aged people as versatile, energetic, and enthusiastic C.The depiction of men as caregivers D.The depiction of women as homemakers E. The depiction of cigarette as a product with high social costs

Answer 1

Stereotyping in the advertising industry is a major issue, which can have serious implications in the form of backlash against a product or company. In this case, scenario D, the depiction of women as homemakers, would be a very concerning example of such stereotypes. While this role may have been "traditional" in decades and centuries past, it is not at all in line with today's accepted cultural norms, and would be likely to upset many consumers.

Answer 2

D.The depiction of women as homemakers

The above is an instance of stereotyping in advertising because it reflects the stereotype of women (rather than men) being homemakers and enthusiastic about cleaning products, household chores and cooking. Stereotypes are harmful and limiting because they encourage untrue and outdated beliefs, stifling social growth and changes in perspective.