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What term is used to describe species that are employed as symbols by conservationist organisation to raise awareness of a particular environmental problem?

What term is used to describe species that are employed as symbols by conservationist organisation to raise awareness of a particular environmental problem?
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What term is used to describe species that are employed as symbols by conservationist organisation to raise awareness of a particular environmental problem?

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User Rajnesh
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Flagship or iconic species.
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User Leonor
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