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When a movie studio changes the ending of a movie based on focus group research, this is likely due to the influence of?

When a movie studio changes the ending of a movie based on focus group research, this is likely due to the influence of?
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When a movie studio changes the ending of a movie based on focus group research, this is likely due to the influence of?

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User Basanta
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it is due to the influence of the audiences.
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User Martin Zeitler
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