Question

Revel inc., a cell phone manufacturer, decides to launch its new range of smartphones on the company's official web site so that its logistics issues can be solved. with this modification, its customers can now buy the smartphones even if they are not sold in any of the stores in their locality. in this case, revel inc. focuses on the _____ element of the marketing mix.

a. ​distribution
b. ​promotion
c. ​price
d. ​evaluation

Answer 1

Revel Inc., a cell phone manufacturer, decides to launch its new range of smartphones on the company's official web site so that its logistics issues can be solved. With this modification, its customers can now buy the smartphones even if they are not sold in any of the stores in their locality. In this case, revel inc. focuses on the distribution element of the marketing mix. The marketing mix refers to all of the factors that a company uses to influence consumers to purchase their products. Since Revel Inc. is focusing on how they want to launch their new products and make sure they are reachable to consumers, they are focusing on the distribution aspect of the marketing mix. Making sure consumers are able to find and purchase their new product is very important to their longevity.

Answer 2

The answer would be A. In this method, Revel Inc. focuses on the distribution element of the marketing mix because their primary concern is about how to make their product, smartphones in this case, more widely available for the consumers.