Question

Chobani has instituted a high-touch model that focuses on positive interactions with its customers, including handwritten personal notes of thanks from its consumer loyalty team. developing long-term loyalty in its customers is a critical task in _________ marketing through which all parties enjoy long-term benefits.

Answer 1

Developing long-term loyalty in its customers is a critical task in relationship marketing through which all parties enjoy long-term benefits. Relationship marketing is used to gain loyalty and allegiance from a customer. It is used to help make customers feel as though they have a personal connection to a brand or company. By catering to customers's needs and preferences a company is guaranteed customers money and time.