Question

When retailers accumulate merchandise from producers in large amounts and sell to consumers in smaller amounts it is considered _______ marketing?

Answer 1

It is called Business-to-Customer (B2C) Marketing. This is the strategy used by retail store that caters to individual purchases instead of bulk purchases. This style of marketing employs emotional responses to the products or services offered to ensure the generation of sales. The packaging used in this type of marketing offers the consumer to enjoy the ood individually as well.