Question

Apex corporation surveys its consumers to determine how they view the similarities and dissimilarities among relevant product attributes for a set of competing brands. this is an example of:

Answer 1

The survey done by Apex Corporation on its consumers to find out how they view the similarities and dissimilarities among relevant product attributes for a set of competing brands is an example of PRODUCT POSITIONING RESEARCH. The main aim of a Product Positioning Research is to understand the position of a product or a brand in comparison to a competing product or brand.