Question

An organization's _____ describes what the organization actually does—the products and services it plans to provide, and the markets in which it will compete.

Answer 1

mission
This can be looked at as a statement of purpose, and it is planned to clear up the 'what' and 'who' of an organization, while a dream articulation includes the 'why' and 'how' also. As an organization develops, its destinations and objectives may change.