Question

Fill in the blank: dashboards are key to integrating smarketing into an organization because they provide _______, _______, and _______ updates as to how marketing and sales are performing.

Answer 1

Transparent, frequent and public updates. Dashboards allow employees to easily know what they are required to do at different times. Information put on dashboards are open and clear making them transparent. A company updates its activities on a dashboard as often as possible hence transparent.