Question

Susan's sporting goods sells a variety of sports equipment and clothing. how should susan set up her adwords account?

Answer 1

The suggestion for Susan is that she create two accounts in order to clearly identify the two targeted areas that she is getting into. As such, she should create one account for the sporting goods, for example setting up something for tennis balls and rackets. The other account she should set up should be for the clothing, such as women's outfits.

Answer 2

Susan wants to sell sporting goods that include a variety of sports equipment and clothing. Thus, she should set up two different campaigns. She should set up one that is for sports equipment and one for sports clothing. For the equipment goods, she can create advertisement groups for such sports like volleyballs, baseballs, basketballs, and tennis rackets. For clothing, she can create ads for tshirts, jerseys, baseball hats, shoes, socks, etc.