Question

A consumer ________ study seeks to break down a population of individuals into smaller subgroups where individuals in a specific subgroup are similar to each other in terms of important characteristics and possess characteristics different from individuals in other groups. insights response reduction segmentation

Answer 1

The answer to the blank space given in the question is a concept called segmentation.

Market segmentation is commonly used by businesses to determine which target market would be the most profitable and have the highest growth potential. Consumer studies that seek to do this are often done through surveys or focus group discussions.