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discuss why reporting the "cause of death" in this manner is rather misleading. (Hint: what are the actual causes of death?) How might the fact that the reporting is different than the actual case affect how an individual approaches health behavior and changes?

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Social and Behavioral Theories

1. Learning Objectives

After reviewing this chapter, readers should be able to:

• Define what theory is and identify two key types of social and behavioral science theory

that are relevant to public health interventions.

• Describe the key constructs of four theories that are often used in public health

interventions: the Health Belief Model, The Transtheoretical Model and stages of change,

Social Cognitive Theory, and the Social Ecological Model.

• Understand the nature of evidence about the relative effectiveness of theory-based

interventions.

• Identify the most important considerations in choosing the right theory to address a

health behavior problem in a particular population and context



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