The most likely outcome is Globalization in the culture that manifests itself in the integration and contact of cultural practices: brands, media consumption, values, icons, characters, collective imagination, customs, relationships, etc. In a restrictive sense of the concept of culture, it is understood above all that related to the dissemination and consumption of cultural products worldwide, mainly cinema, television, literature and music, in which the technological factor multiplies its capacity of diffusion to a large extent. scale.