Question

The healthcare office where you are employed serves a large and diverse customer base. Next month the office will be holding a flu shot clinic. The office manager has asked you to create a flier to inform patients about the clinic, and to encourage as many of them as possible to attend. Describe the techniques you plan to use to effectively reach your audience.

Answer 1

For the effective preparation of an advertising brochure, it is recommended:

• Write clear titles and subtitles.
• Expose complete arguments. Explain the benefits of the product or service and summarize them.
• Include photographs in which the service appear, as well as demonstrations og their operation.
• Sort the arguments in a logically form.