Question

In which condition is a person most likely to carefully evaluate a persuasive message?

a. when they are distracted and the message is not particularly meaningful

b. when the message is inconsistent with what they already believe

c. when the message is irrelevant to what they already believe

d. when the message is consistent with what they already believe

e. when they are highly motivated and they have the skills to evaluate the message?

Answer 1

When they are highly motivated and they have the skills to evaluate the message.