Question

Centrum vitamins segments its line of vitamins based on gender and age group (e.g., one line of vitamins is for men over the age of 50). This is an example of market segmentation based on variables of

a. demographics.
b. lifestyles.
c. psychographics.
d. behavior.
e. personality characteristics.

Answer 1

A

Step-by-step explanation:

Segmentation is the division of people into certain groups based on shared characteristics.

In demographic segmentation, people are placed into groups based on age, gender, ethnicity and other demographic factors