Question

It's easier to develop a clear brand image and message for what sort of company?

A.
A company with many departments
B.
A company with a focused scope
C.
A company with reliable employees
D.
A company with many unrelated products

Answer 1

B) A company with a focused scope

Answer 2

B. A company with a focused scope is much easier because a brand image is like a person's signature style. It's what distinguishes you from all the other brands.