The options of the question are :
A) It is most people’s only source of information on the issues and candidates.
B) It helps people have a comprehensive understanding of all of the issues.
C) It introduces the public to only the candidates who have the best chance of winning.
D) It encourages people to vote for the right candidate based on the media’s informed opinion.
The correct answer is A) It is most people´s only source of information on the issues and candidates.
Media coverage election is important because it is people´s only source of information on the issues and candidates.
Mass Media have the infraestructure, the equipment, the broadcasters, the reporters and the access to political parties leaders, candidates, Public Relations people, spokesmans, and the candidate’s war room. Mass Media covers on a daily basis the activities of each candidate for the people to be informed and can have a Smart decision on what candidate has the best offers.