asked 171k views
4 votes
A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

a. product line reeling

b. product line classification

c. product line extension

d. product line contraction

asked
User Ikhtiyor
by
8.4k points

1 Answer

5 votes

C. Product line extension.

answered
User DrPepperJo
by
8.3k points
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